This portfolio website is currently being updated and will be completed by July 13, 2026.
I'm working to make the content more organized, readable, and enjoyable to explore.
Some pages or features may be temporarily unavailable or not function as expected during this process.
Thank you for your understanding! 👷🏻⚒️🧰
I'm Hyebin Seo from South Korea currently based in Rotterdam, the Netherlands. I am pursuing a Master's degree in Media Art & Technology. As a HCI researcher and Creative Technologist of Lifestyle Media Lab, I'm passionate about helping people and brands uncover their authentic narratives and convey them in digital and physical world.
I do
Creative Directing, Branding, Concept Design, Poster Design, Spatial Design, Product Design, Album Design, Interactive Art Production, SNS Marketing Content Design, Audio Visualization, AI-driven Image/Video Production, Campagin Design, Game Development, Promotion Materials Design, AR/VR/XR Development, Project Managing
Worked for
MMCA, CARE, Heeum, Jidosangjum, Reconlabs, CCBD, WeatherSeason, DGIST
What message needs to be delivered?
I think through an idea from multiple angles until it lands sharp and clear.
How do I make it happen?
I move fluidly across tools and formats, settling on whichever fits best.
Who is the audience?
I build every experience around what they'll feel and carry with them.
What's the ultimate goal?
I ground every project in a real purpose beyond how it looks.
All Fashion Entertainment AI Image/Video Art&History Physical Pop Up Graphic Design
It all started from the wardrobe
Concept Development / Creative Direction / AI Image & Video Production
BlueBand Campaign
( FMCG ) ( AI Consistency ) ( Campaign )
Travel Souvenir Merchandise Design
( Generative AI ) ( Product Design )
George EP <Gimbap> Promotion Game
Personal project for fandom entertainment
breathin
Jewelry & Packaging Design about Panic Disorder
Mother earth
Jewelry Design about Long-Distance Friendship
R & D
